
Looking at marketing through a different lens.
Project work.
Creative Economy Strategy Report
Served as a research assistant with the Calgary Arts Development and Bird Creatives for the development of this report. Conducted secondary research on creative policy best practices from major international cities. Further compiled a detailed SWOT and PESTEL analysis for Calgary’s creative economy. Assisted in the visual development of this report.
Chinook Blast (Marketing Capstone)
Completed for the marketing capstone class – Market-Driven Strategy – this paper creates a strategic marketing plan for Chinook Blast, Calgary’s first major winter festival.
Note: some information redacted for privacy.
Catalyst Fellowship
This systems research paper was completed in the inaugural year of Mount Royal University’s Institute for Community Prosperity’s Catalyst Fellowship (now Catamount Fellowship). This paper audits and analyses the housing stock of Sunalta, Calgary. Here, the paper highlights systemic issues regarding housing stock and services and concludes how the Sunalta Community Association might serve as an advocate for residents.
Bridging the Gap (Marketing Capstone)
Completed for the marketing capstone class – Market-Driven Strategy – this paper segments lower-income neighbourhoods whose populations may have trouble finding reliable access to adequate sporting infrastructure.
Note: some information redacted for privacy.
Published visual work.
Public engagement.
#HumansofVicPark
